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BRAND SEMANTICS
Massey Ferguson | Kitchen Ware
To study the meaning in communication, otherwise known as Semantics and how it plays a vital role in the development of any product design. The goal of this project was to understand and create our own line of products that are unique, but still follow the overall character of the chosen brand's products.
Form Development | Foam Models
Brand Relation | Core Elements
Implementing the iconic red with white strip coloration and square head design which relates to the older models of Massey tractors
Using the steel-like construction and appearance to promote a long lasting, strong product
Mimicking rubber tires, tread-like grips offer comfort and functionality while providing an aesthetic accent
Massey Ferguson | Chef Knife
Massey Ferguson | Pizza Cutter
Massey Ferguson | Dual-Function Blender/Mixer
Brand Selection Research
Project Brief
Brand Concept Ideation
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